Wednesday, December 25, 2019
A Secret Weapon for Simple Cause and Effect Essay Topics
A Secret Weapon for Simple Cause and Effect Essay Topics 1 school of thought believes that children who aren't occupied are more inclined to get into trouble. Cause and effect is a good selection for those who wish to better their skills not just in writing but logical thinking also. Writing about the reason and effect essay topics linked to the school's popularity or surviving the initial year in college could be fine to grab the interest of your peers. The Simple Cause and Effect Essay Topics Cover Up The very first step of writing a cause and effect essay is creating an outline that will function as a guide throughout the approach. Most writers want to begin writing (or at least freewriting) as a way to discover a strategy. The most essential part of the introduction is the thesis statement. One of the crucial problems in the introductions is the absence of a thesis statement. The environmental field is full of various facets and consequently intriguing cause and effect essay topics. You want a more advanced topic which will be an immediate reflection of your degree of studies. Appropriate configuration of the research paper is the crucial point of a prosperous work. Whenever a student works on another body paragraph, it's recommended to mention the major section's idea on the distinct paper to compose a conclusion faster. Simple Cause and Effect Essay Topics Options Cause and effect is among the most frequent types of essays. Writing an excellent cause and effect essay is simpler than it seems. Cause and effect essay have a lot of sub-types. Cause and effect essays are a few of the most frequent pieces, students will be asked to write. Now you can begin your essay writing. A superb essay should be correctly backed up with information. Persuasive essay persuades the reader your viewpoint is the suitable perspective and it is not overly challenging to write it once you learn to structure the outline. Writing an essay is not too hard. No wonder you'll find some trending cause and effect essays in the industry of academia. At precisely the same time, detecting cause and effect relationships isn't that easy in regards to the selection of a fantastic cause and effect essay topic. Therefore, the causes and effects appear to be unknown to some. You can begin by describing effects. The readers will need to observe the huge picture. The explanations for why folks exercise and the psychological results. Others might point to the notion which people are prepared to pay for prostitutes. Last, you should present the potential consequences of the above-stated facts. Want to Know More About Simple Cause and Effect Essay Topics? You also need to right down the related impacts of the factor, if any. Though a bright, sunny day can place you in an excellent mood equally as easily as a rainy day can place you in a poor mood, consider that Seasonal Affective Disorder (SAD) is a true disorder that can impact an individual's mood and, in some instances, can cause severe depression. Following that, it's possible to recommend specific therapy. With respect to society, in addition, there are detrimental results. The impact of obesity in children is critical. You may be angry or frustrated, but there might be long-term effects too, like a potential increase in blood pressure. Everything on earth is interrelated. Don't forget your time is limited and you don't need to waste any of that attempting to develop an incorrect topic. If you're looking for a hardy tree with a striking aesthetic, look no more! Here's What I Know About Simple Cause and Effect Essay Topics It is vital that you don't overlap ideas. Maybe you are in need of a simple topic which will not see you devote all of your time doing research with very little success. As you conduct research on all potential topics, take notes. In the event the project is quite substantial and important, then you'll require an in-depth comprehension of the topic. In the majority of cases, the info you already have won't be sufficient to compose a detailed, captivating paper, that's the reason you'll be asked to perform research to acquire as much additional information as you are able to. Once more, based on the content you've got to provide, the essay needs to be organized to suit your information efficiently and neatly. Make sure that you carry out the essential quantity of research about the topic you will choose as a way to create and compose a significant essay that will trace the reason and highlight the effect of your favorite event or subject. In any case, it's crucial to make your bit of writing interesting, though it could be extremely challenging because the majority of the info is factual and too many facts are boring for readers.
Tuesday, December 17, 2019
The Importance of Sex Education - 528 Words
Sex education is something that should taken into consideration teaching lower class how to prevent themselves for having more children. Lot of the young adults have no idea of the usage of birth controls or condoms in every high school they should have sex education programs. Birth control and condoms should be handed out in public places for the lower class could get a hold of it also budgeting skills should be given to teach lower class how to save and manage their spending. The cost of living is increasing so on that note, minimum wages should be raised, because for those who have jobs or finally get a job will be able to support their family without receiving no government aid. Poverty is a big problem in every country but for the US and mostly like of these people could have made better choices in life to avoid needing it. Every man who choose to get government aids can be the most embarrassing situation. The first star to reduce welfare can be by having affordable mortgages, free education, handling out free birth controls and accessing to health care legalizing marijuana it will be less crimes. marginal or the residual poor refuse to get a job because having these benefits by not going to work by not even trying. these government aid should only given to people who choose to have a better lfe meaning apply for jobs or trying to a career or education but not for people who have no type of ambition. One of the most important lowering the price of living for exampleShow MoreRelatedThe Importance Of Sex Education987 Words à |à 4 Pages Sex Education As a young adult, I feel that sex education should be taught in school by a qualified adult.In a perfect world, sex education should be taught in the home; however, with the rise of teenage pregnancy, it is evident that it is not being taught in the home. It is because of this alarming trend that I feel that it needs to be taught in school.Sex education provides many different benefits to the students. It can prevent unwanted pregnancies, reduce sexually transmitted diseasesRead MoreThe Importance Of Sex Education788 Words à |à 4 Pagesdistricts of Texas. The total number of participants will consist of three groups, all from the 2016-2017 school year. The first group did not participate in neither sex education program offered by the school, the second group participated in abstinence-only sex education, and the third group participated in a comprehensive sex education program. The research team make sure that boys and girls and each school grade are represented equally. All scho ols are located in urban areas. The representativeRead MoreThe Importance Of Sex Education1340 Words à |à 6 PagesSex education is one of the most debated problems in education, which has been floating on educational agendas for ages. There has been a constant dialogue about the role that sex education should play in curriculum of K-12 education. As breathing human beings, we all know that sex is a large part of our lives, however, how young is too young to know and talk about sex? With the increase of sexually transmitted diseases, commonly known as ââ¬Å"STDââ¬â¢sâ⬠, among young people, many schools have added sex educationRead MoreThe Importance of Sex Education1217 Words à |à 5 PagesWith sex being a sensitive subject for parents to discuss with their children, they believe it is not appropriate to discuss these types of delicate subjects at any age. It is not because they donââ¬â¢t want to inform them, but because they want to protect them. Even though they d onââ¬â¢t know that be keeping it from them, their children are far from safety every day. However, with todayââ¬â¢s high birth rates at early ages, the question is no longer ââ¬Å"should sex education be taught?â⬠but ââ¬Å"how sex education shouldRead MoreEssay on Importance of Sex Education648 Words à |à 3 PagesPROVIDE YOUNG PEOPLE WITH ADEQUATE SEX EDUCATION BECAUSE IGNORANCE CAN BE HARMFUL/b/centerbrbrThe largest gulf of understanding still remains between the parents and the youth especially in the area of sexuality. Sex is a natural part of life, and when questions arise, they can be discussed in a matured way without condoning certain behavior. Relying to that, we realize that sex education is important to be inserted in a persons life. Therefore, sex education in high schools is very necessaryRead MoreThe Importance of Sex Education Essay1209 Words à |à 5 PagesWhen are children first exposed to sex? It is hard to control what a child is exposed to with t he growing trend of sexual imagery in advertising, television, movies, and in the general public. An article, Children Learn Best by Observing Behavior of Adults, written by Jodie Michalak states ââ¬Å"While children will always have their own personality and emotions, they are constantly influenced by their environmentâ⬠(2013). What and how children learn is a very significant part of how healthy our societyRead MoreThe Importance of Sex Education Essays701 Words à |à 3 PagesSex education should be increased in schools. Nearly one million women under the age of 20 get pregnant each year. That means 2800 women get pregnant each day. If students are educated about the effects sex has on their lives, it lessens their chance of having children at an early age. Knowledge about sex can also lessen the chance of kids receiving STDS. First of all, the main reason children have sex prematurely is because they are curious. Students lack knowledge about sex because they havenââ¬â¢tRead MoreEssay on The Importance of Sex Education 1296 Words à |à 6 Pagesdistinguish right from wrong based on their previous knowledge. The education they receive plays a major role in the way they make decisions. Sex is a controversial topic brought up frequently throughout a childs life. Based on the way it is taught, the child makes decisions that may forever change his or her life. (Sex Education That 3) Although it is often opposed, the two most essential ways children learn about sex today is the education they receive at home and at school. The relationship andRead MoreThe Importance Of Proper Sexual Education On Sex1015 Words à |à 5 PagesRay English 1301.3 20 November 2015 The Importance of Proper Sexual Education In life, high school especially, sexual education is very important and can truly impact a personââ¬â¢s life. Improper education on sex can lead to many life-changing mistakes. These blunders can be avoided with proper knowledge. Although students should be encouraged to remain abstinent, they should still be taught about contraception and practicing safe sex. With proper sexual education, abstinence rates will increase and theRead MorePersuasive Essay On The Importance Of Sex Education850 Words à |à 4 Pagesââ¬Å"Albert Einstein once said, ââ¬ËEducation is not the learning of facts, Itââ¬â¢s rather the training of the mind to think.ââ¬â¢Ã¢â¬ Once the person learns about abstinence and the cons of sex, the mind will start to adapt to the fact that it is not good to do things. Sex education and learning about abstinence is a very important key to life because it can help reduce pregnancy rates and much more. It could lower the chances of catching a sexually transmit ted disease. Having sex education in classrooms can help kids
Monday, December 9, 2019
Legal Ethical Considerations Palliative ââ¬Myassignmenthelp.Com
Question: Discuss About The Legal Ethical Considerations Palliative? Answer: Introducation Medical care during terminally ill patients has been drawing the attention of medical researchers. Medical professionals have often found themselves in ethical dilemma about the nature of treatment given to patients during their last days. This discussion would give an insight into the medical and legal aspects attached to the provision of palliative care to terminally ill patients. Terminally ill patients go through severe pain and discomfort during their last days. In such crucial situation, doctors have to make a rational and safe decision for the betterment of their life. Its a doctors ethical dilemma to decide as to withdraw or withhold the treatment for such patients (Seale, 2009). Whilst there are ethical considerations, medical bodies have many laws and other relevant medical evidence concerning such sensitive issue (Thorns, 2010). A patient has the right to refuse any harsh treatment if he or she has been suffering for sustained period of time. Herein, doctors have to play an active role to find medical care in the best interest of the patients. Patients should be informed about the course of medical treatment during this crucial stage. Effective communication helps in dithering away conflicting issues between physicians and terminally ill patients and make informed decisions. If the treatment is not possible, However, if a state is reached where patients condition is worsening, then preservation of life should be give its due attendance (British Medical Association, 2007). Doctors can potentially focus on pain management for such patients to alleviate extreme pain. Patients under extreme pain are advised to be treated with opioids (Hanks et al., 2001). Given the legal hassles, it becomes difficult for doctors to figure out medical solutions to reduce pain and improve quality of life. There is dire need to add ress these legal entangles to support patient-centered care during the last days of life. References British Medical Association. (2007). Withholding and withdrawing life-prolonging medical treatment (3rd ed).London:BMA. Retrieved from https://onlinelibrary.wiley.com/doi/10.1002/9780470757994.fmatter/pdf. Hanks, G.W., Conno, F., Cherny, N., Hanna, M., Kalso, E., McQuay, H.J., Mercadante, S., Meynadier, J. et al., (2001). Morphine and alternative opioids in cancer pain: the EAPC recommendations.Br J Cancer, 84, 587593. doi:10.1054/bjoc.2001.1680 Seale,C. (2009).End-of-life decisions in the UK involving medical practitioners.Palliat Med, 23, 198204. doi: 10.1177/0269216308102042 Thorns, A. (2010). Ethical and legal issues in end-of-life care. Clin Med. 10(3). 282-285. Retrieved from https://www.clinmed.rcpjournal.org/content/10/3/282.
Sunday, December 1, 2019
The Aspects of the Research on the Belle Verriere Window of the Cathedral of Chartres
The Cathedral of Chartres (Cathà ©drale Notre-Dame de Chartres) is located in France. The Cathedral is traditionally discussed as an example of the French High Gothic style, and the history of this building is associated with the 12th -13th centuries. The Cathedral of Chartres is famous for its remarkable architectural structure and unique stained glass panels and windows.Advertising We will write a custom research paper sample on The Aspects of the Research on the Belle Verriere Window of the Cathedral of Chartres specifically for you for only $16.05 $11/page Learn More The Belle Verriere Window of the Cathedral of Chartres is one of the most interesting examples of the Cathedralââ¬â¢s stained glasses. The window consists of two parts which are dated from different centuries. The window can be observed at the south side of the Cathedral, and its composition is made from twenty-four specific segments. The upper part of the window was made during the 12th century, and the researchers accentuate it could be located in the earlier Romanesque building destroyed by the fire when the other part of the composition was created after the Cathedralââ¬â¢s reconstruction in order to meet the requirements of the Gothic style. The research on the particular features of the Belle Verriere Window of the Cathedral of Chartres was traditionally conducted in relation to the problem of the glass or window reconstruction with references to the peculiarities of the Romanesque and Gothic styles. The most important investigations on the issue of the chronology and characteristic features of the glass design are developed by Frankl and Connick in the 20th century. The most interesting works of the 21st century are provided by Harris, Klein, and Horst Janson and Anthony Janson. Harris focuses on the Belle Verriere Window in the context of the history of the stained glass; Kleiner, Horst Janson and Anthony Janson present general discussions of the des ign of the Cathedral of Chartres and its windows from the perspective of the history of art and design.Advertising Looking for research paper on architecture? Let's see if we can help you! Get your first paper with 15% OFF Learn More The specific features of the stained glasses in relation to the play of light and shadow with references to the Belle Verriere Window of the Cathedral of Chartres are discussed in the article ââ¬Å"La Belle Verriere of Infinite Varietyâ⬠written by Charles Connick and first published in 1932. The researcher pays attention to such characteristics of stained glasses as the possibility to change colors under the influence of sunlight. Thus, various lights affect the changes and vibrations in colors and tones, accentuating this or that part of the composition. The publicââ¬â¢s perception of the central figure of the Virgin Mary can change according to different lights. In his work, Connick also emphasizes the importance of flanking bu ttresses for creating the complex picture. Connickââ¬â¢s article is important for discussing the art impact of the stained glasses containing the definite religious meaning with references to the Belle Verriere Window of the Cathedral of Chartres1. In his article ââ¬ËThe Chronology of the Stained Glass in Chartres Cathedralâ⬠which was published in 1963, Paul Frankl focuses on the particular features of the glass and windowsââ¬â¢ reconstruction provided in the Cathedral during several centuries. The reconstruction was organized in several stages, and it was caused by the fact of destroying the Romanesque cathedral in 1194. The researcher states that only four windows could be used in the further design of the cathedral which was worked out according to the principles of the Gothic style. The Belle Verriere Window was saved as the part of the Romanesque apse, and it was used in the design of the Gothic Cathedral2. Providing the complete chronological history of using th e stained glasses in the Cathedral of Chartres, Frankl also concentrates on the history of Belle Verriere Windowââ¬â¢s reconstruction. This glass was inserted in Lancet 14 in the south part of the Cathedral. Regarding the windowââ¬â¢s design, the researcher focuses on the fact of adding such components to the glass as kneeling angels and the pictures of Temptations of Christ in order to respond to the significant dimensions of the traditional Gothic window. Frankl also pays attention to the peculiarities of combining the principles of Romanesque style with the elements of the Gothic architecture and design3.Advertising We will write a custom research paper sample on The Aspects of the Research on the Belle Verriere Window of the Cathedral of Chartres specifically for you for only $16.05 $11/page Learn More The idea to discuss the stained glasses not only as the objects of art and religion but also as the things depicting the philosophical notions is developed by Harris in her article ââ¬Å"Stained Glass Window as Thing: Heidegger, the Shoemaker Panels, and the Commercial and Spiritual Economies of Chartres Cathedral in the Thirteenth Centuryâ⬠which was published in 2008. The researcher analyzes all the examples of the stained glasses in the Cathedral of Chartres concentrating on the correlation of their symbolic significance with the aspects of Heideggerââ¬â¢s phenomenological philosophy. From this point, the Belle Verriere Window can be discussed as the image within the image which has the features of the cultic traditions. The conclusions made by Harris are based on the analysis of the elements of the windowââ¬â¢s central part created in the 12th century and of the surrounding components made by the masters of the thirteenth century. The researcherââ¬â¢s work is significant for discussing the religious and philosophical meaning of this piece of art with references to the history of creating its later compon ents which depict the definite rituals4. In spite of the fact today a lot of information about the particular features of the Belle Verriere Windowââ¬â¢s design is presented in the works oriented to the history of the Western art in general, the authors of these books provide the important details on the windowââ¬â¢s design with references to the history of the stained glass and based on the proper research in the field. Thus, in his work, Kleiner focuses on the effects of flying buttresses and such elements of the design as the depiction of the young Virgin Mary on the red background with the dove of the Holy Spirit as the variant of interpreting the tradition5. In their turn, Horst Janson and Anthony Janson concentrate on the elements of painting with references to the Belle Verriere Window of the Cathedral of Chartres as painting with glass and painting on glass6. To conclude, it is important to note that the mentioned researches and works do not provide the complete discus sion of the particular features of the Belle Verriere Window of the Cathedral of Chartres in relation to all the aspects and details of the object. That is why, it is necessary to work out the further research in order to discuss the issues associated with the point that the Belle Verriere Window of the Cathedral of Chartres is the culturally and religiously significant art of design.Advertising Looking for research paper on architecture? Let's see if we can help you! Get your first paper with 15% OFF Learn More From this point, it is possible to follow the approach used by Anne Harris in her research and examine the components of the windowââ¬â¢s pictures as the objects of the religious tradition and cultic elements with references to their colors and composition. Thus, the fact of combining the elements of the Romanesque and Gothic style to present the complex composition of the Belle Verriere Window should be discussed from the perspective of adding not only new elements to the design but also new meanings to the whole composition. Bibliography Connick, Charles J. ââ¬Å"La Belle Verriere of Infinite Varietyâ⬠. Stained Glass Bulletin 27, no. 5 (1932): 1-6. Frankl, Paul. ââ¬Å"The Chronology of the Stained Glass in Chartres Cathedralâ⬠. The Art Bulletin 45, no. 4 (1963): 301-322. Harris, Anne F. ââ¬Å"Stained Glass Window as Thing: Heidegger, the Shoemaker Panels, and the Commercial and Spiritual Economies of Chartres Cathedral in the Thirteenth Centuryâ⬠. Different Vi sions: A Journal of New Perspectives on Medieval Art 1, no. 9 (2008): 1-30. Janson, Horst Woldemar, and Anthony F. Janson. History of Art: The Western Tradition. USA: Prentice Hall Professional, 2004. Kleiner, Fred S. Gardnerââ¬â¢s Art Through the Ages: The Western Perspective. USA: Cengage Learning, 2008. Footnotes Charles J. Connick, ââ¬Å"La Belle Verriere of Infinite Varietyâ⬠, Stained Glass Bulletin 27, no. 5 (1932). Paul Frankl, ââ¬Å"The Chronology of the Stained Glass in Chartres Cathedralâ⬠, The Art Bulletin 45, no. 4 (1963), 319. Paul Frankl, ââ¬Å"The Chronology of the Stained Glass in Chartres Cathedralâ⬠, 319. Anne F. Harris, ââ¬Å"Stained Glass Window as Thing: Heidegger, the Shoemaker Panels, and the Commercial and Spiritual Economies of Chartres Cathedral in the Thirteenth Centuryâ⬠, Different Visions: A Journal of New Perspectives on Medieval Art 1, no. 9 (2008). Fred S. Kleiner, Gardnerââ¬â¢s Art Through the Ages: The Western Perspect ive (USA: Cengage Learning, 2008), 349. Horst Woldemar Janson and Anthony F. Janson, History of Art: The Western Tradition (USA: Prentice Hall Professional, 2004). This research paper on The Aspects of the Research on the Belle Verriere Window of the Cathedral of Chartres was written and submitted by user Jordyn D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Tuesday, November 26, 2019
How To Use Content Marketing For Startups - CoSchedule
How To Use Content Marketing For Startups Youââ¬â¢ve worked hard on your new startup. Launch day is here. Now what? Will anyone notice? Will the world be ready? What if you already had an email list of more than 5,000 engaged subscribers who were already interested in your company and product? What if you already had an audience to buy (or trial) your new thing on day one? This is exactly how we launched just a few short years ago.à We used content marketing to build a huge email list that contained thousands of potential customers who were already rooting for us when we finally opened our doors. To do it, we wentà all in on content. In fact, we started creating content before we even started writing code! Heres why your #startup should be #writing blog posts before you even start writing code.Today, I want to share a bit of that story, but more importantly, I want to show you how you can use content marketing to launch and build your startup. I will outline the five key phases that we took to ensure that our product launched to a qualified audience, developedà a steady stream of new customers, and developed one of the most trafficked blogs in our industry- all using content marketing. Iââ¬â¢ll start from the beginning and give you the step-by-step process you can use for yourself. Phase 1: Learn To Tell Your Story Startup phase = Minimum viable product; Content phase = Minimum viable blog Ever since I read Charles Duhiggââ¬â¢s book,à The Power of Habit: Why We Do What We Do in Life and Business, I have been uniquely aware of the need for simple habits that will eventually lead to consistently correct behavior. Its a core part of how I now approach leadership and team development, and itââ¬â¢s exactly how I encourage people to approach content marketing. In the beginning, all you need to worry about is building the habit of publishing at least one blog post a week. Thatââ¬â¢s it. All you need to worry about is building the habit of publishing at least one blog post a week.I found that the easiest way to do this was by telling the story once a week, one blog post at a time. Each week, I would post about our progress in development, share recent product wireframes, or share a problem we were experiencing toà get our audienceââ¬â¢s feedback. Not only was it a valuable (and easy) way to generate consistent content, but it was a great way toà gather feedback and get ideas from our potential customers. This blog post asked for survey feedback. This phase of content marketing for startups is about finding your audienceà and attracting people whoà may be drawn to your company or product over time. Donââ¬â¢t let yourself get bogged down in strategy. Think of it like finding product marketing fit for your blog. You should also be using this time to build an email list and audience by sharing your content regularly on social media. Of course, can help with this. :) If you want to see some of our first blog posts, here are a few: Weve Got A Big Job To Do How Your Feedback Influences What We Build The Minimum Viable CalendarUse this time to build an #email list by sharing your content regularly on #socialmedia.Phase 2: Transition Toà Strategy Startup phase = Product market fit; Content phase = Content audience fit The second phase of content marketing for startups is to begin steering your content toward the ideas and topics that fit your startups mission and product. This phase is reallyà all about converting your regular publishing habit into a true inbound marketing approach where you use helpful content to build trust with your audience. Steer your #content toward the topics that fit your #startups mission and product.This phaseà assumes that you have been able to identify an early form of product market fit. Now is the time to start directing your content toward their needs and testing your hypothesis. If you create content that is helpful for them, do they respond? Do they showà interest in your company and product? There are a ton of ways to actually develop your topics during this phase, but keep it simple. Keyword Explorer in Moz In the beginning, I would use Google and the recommended search phrases to find topics that I felt our users would care about. You can also use SEO specific tools like Keyword Explorer in Mozà and SEMrush (two of our favorites) to find important keywords and phrases. Buzzsumo.com can also be a big help. Again, while this stage is about shifting toward a defined strategy, donââ¬â¢t go overboard. Youre still learning, so you need to be agile enough to make changes if things are working. Your product may also be changing at this point, so be prepared to adapt. Be agile enough to make changes if things arent working. #startuplifeLastly, at this time, its still not about writing the 100% greatest content on earth. This is the minimum viable blog phase. Do just enough to prove your theories about what your audience wants and needs, then build on your successes. This phase is also a great time to double down on your email list building and social media promotion. This is the minimum viable blog phase. Your content doesnt have to be 100% Recommended Reading: 5 Easy Lead Conversion Tips For Your Email Marketing Program 8 Social Media Best Practices That Will Save You 25.5 Hours In A 2-Week Sprint Phase 3: Seek Help Startup phase = Hiring a team; Content phase = Hand-off content creation As a founder, I have always tried to do the job we are hiring for before we actually do the hiring. It helps me get perspective on the skills and talents a new hire needs in order to be successful to be successful.à It also helps me define the scope of the position so we donââ¬â¢t give someone so much to do that they canââ¬â¢t possibly be successful. This is exactly what you need to do in the third phase of content marketing for startups. During phase two, you are essentially proving your hypothesis- can you generate consistent traffic and build an audience with content? And whatà exactly do you need to do it? Phase three is about taking those results and starting to scale them. At , this meant hiring a Content Marketing Lead and doubling down on staff that could create compelling graphics and downloads. This phase is about scaling your ability to acquire an audience. By adding a full-time team member, you will make sure the day-to-day management of your content is handed off to someone other than a founder of the team. This should improve consistency and overall content quality. Make sure your #content is consistently converting visitors into #email leads.After all, at this phase, your time available as a founder will continue to be marginalized. (Thatââ¬â¢s a good thing!) You should also use this phase as an opportunity to make sure that your content is consistently converting visitors into email leads or social media followers. Tools like OptinMonster and LeadPagesà are great for this. We cover a bunch of tools that are perfect for converting leads in our post: 5 Plugins Guaranteed To Help You Collect More Leads. One word of caution: Adding new team members shouldnââ¬â¢t necessarily increase the amount of content you are producing. Ease into it, and use this phase to develop a consistent voice, quality standard, and working model of what things work and which things donââ¬â¢t. Phase 4: Get Analytical Startup phase = Optimizing your funnel; Content phase = Turning content into science Up until this phase, I recommend only tracking two metrics for your content marketing: page views and email subscribers. In the beginning, most content marketing is simply about developing an audience, bringing eyeballs to your product, and seeing what sticks. There are so many things in flux at this time, that it just doesnââ¬â¢t make sense to focus on anything else. But, at some point, that has to change. You have to start digging into Google Analytics toà understandà whatà content is performing the best and why that is. You need to start digging into the analytics to understand what content is performing best and why.Up until now, you should have been writing about a wider variety of topics, even if it felt a little random at times. Thatââ¬â¢s good. It should give you a wide spectrum of data to consider and compare. If you have a product youre selling online, you should be looking at how your content is converting your visitors into users. Which topics covert the best? Use this data to write theà best possible content for your audience. Ask yourself which topics are converting the best? #content A good example of this phase for us was the use of the word ââ¬Ëcalendarââ¬â¢ in our blog post headlines. We found that blog topics that included the discussion of a calendar generated 2 to 3 times more interest in our product than topics that didnââ¬â¢t. This was a key insight for us that allowed us to convert our data into instant results by increasing the frequency of posts that included topics about editorial calendars. Build massive traffic. #startup #bloggingAnother major change that we made at during this phase was the inclusion of a free download or ââ¬Å"cookieâ⬠with every blog post. We learned that by including a content-specific download in each of our posts, we could dramatically increase the number of email subscribers from those posts. This became a snowball effect. As our email list grew, so did our traffic and referrals on social media. The goal here is still fairly simple- build massive traffic. The only difference is that you want to start making sure itââ¬â¢s smart traffic, not just traffic for the sake of it. Recommended Reading: How To Increase Blog Traffic: 5 Ways To Make Contagious Content Phase 5:à Scale Startup phase = Scale; Content phase = Scale At this point you should have a small team of writers, designers, and editors dedicated to content marketing. You should be a total ace at shipping high quality content consistently and converting your visitors into loyal email subscribers. Your traffic should be growing consistently, and your influence in the industry should be skyrocketing. Thereââ¬â¢s only one problem. All of the instructions for making it happen are locked in your head. This means that you have a scaling problem. How long does it take to train in a new hire? How can you continue to execute at a high level while maintaining your obviously high bar of quality? The is the part of content marketing where you need to start writing things down. At , this included an intense series of documents that outlined our entire process. At any time, our content team would be able to reference the checklist and stay on par with our expected level of quality. Start #writing down your ideas so that you dont forget them.We stay on track with these task templates. Once we developed the checklist, we were able to convert it into a killer task template inside of . It made sure we never missed a beatà and allowed us to start taking on new challenges. Like: Developing a series of ebooks targeted at key customer pain points. Shifting our content to a stronger ââ¬Å"demand generationâ⬠approach. Getting nerdy with spreadsheets and starting to develop a literal formula for perfect content. Increasing our content publishing schedule with confidence that it would provide the right results. Focusing entirely on content that generates demand for our tools, not just traffic. All of these sound pretty great, right? The point is that scaling allows you to grow, but it also allows you to make the leap from audience to acquisition with ease. Once you know how to build, maintain, and grow a blog audience, you can do the exact same thing with customers and your product. Of course, if you have been doing it right, your content should have been converting customers all along. I can say with confidence that our blog has also been our #1 driver of new customers. Now you can squeeze every last drop of value from the audience youââ¬â¢ve worked so hard to build. Recommended Reading: Heres How You Can Double Yourà Blog Conversion Rate Right Now How To Create Content That Converts By Writing Your Reader Happy How To Delight Your Marketing Target Audience To Boost Conversions Go Forth And Market Your Startup Good content marketing for startups isnââ¬â¢t necessarily easy. It takes a ton of work, and more importantly, commitment. Its important to recognize that good content marketing is a long-term strategy and not a short-term boost in the arm. Realize that every step of the process is designed to prepare you for whatââ¬â¢s to come just as much as it should benefit you right now. With the right perspective, content marketing should become the best investment your startup ever makes. I can tell you that without it at , we never would have made it as far as we have with it.
Saturday, November 23, 2019
4 Examples of Recommendation Letters You DONT Want From Counselors
4 Examples of Recommendation Letters You DON'T Want From Counselors SAT / ACT Prep Online Guides and Tips Since school counselors support students through all four years of high school, they can write some of the best, most personal letters of recommendations. At the same time, they have the added challenge of writing lots, often hundreds, of letters for all the college-bound students on their caseload. While almost all counselor references will comment positively on a student, there can still be bad ones that don't offer a whole lot to a student's college application. Let's look at examples that demonstrate the four most common reasons a recommendation letter is bad: it's impersonal and generic, it's repetitive, it gives no specific examples, or it expresses serious reservations about a student. Bad Recommendation #1: The Generic Letter A generic recommendation letter is probably the most common problem for counselors with large caseloads of students. The following example illustrates animpersonal recommendation letter. Dear Admissions Committee, I'm writing to recommend June for admission to your undergraduate program. I've been her school counselor for the past four years. She is a strong honors student and always does well in her classes. I've heard nothing but good things about June from her teachers. June is a responsible and involved student. She's active in a number of clubs at the school and has contributed positively to our school community. June challenges herself in her classes and gets along well with her peers. She's a motivated, reliable, and driven student who applies herself to all her endeavors. June has earned a 3.71 GPA. Her dedication to her academics has impressed all of us at the high school, and I'm confident that she will continue to demonstrate the same commitment at college. June balances her time well among her many responsibilities and is curious about a diverse range of subjects. I look forward to seeing her continue to explore her interests and delve deeply into her passions. In closing, I highly recommend June for admission to your college. She's intelligent, active, and curious. For any further information, please contact me atgeneralinfo@gmail.com. Sincerely, Ms. Smith So what exactly makes this letter come off asgeneric, and why is that so bad for a rec letter? The Break Down This letter doesn't really say anything unique about June. In fact, if you just plugged in a different name, checked your pronouns, and adjusted the GPA, it could be a generic letter aboutany number of students. Admissions officers can tell pretty easily if a rec letter seems like a form letter with only the student's name and a few personalizing details plugged in. While a letter like this technically fulfills the recommendation requirement, it doesn't fulfill its role in the application, which is toreveal something insightful and personalabout the student and differentiate her from other applicants. This letter uses boring, tired language and doesn't go beyond cliches. June is "responsible, involved, and active," but so might be all the other competing applicants.What makes her unique?What specific examples can her counselor give to impart a meaningful assessment of June's academic and personal strengths? Finally, this letter does little to hone in on specific interests of June's. While it's not uncommon for students to go into college undecided, it's still important to talk about their particularinterests and goals.June is "curious about a diverse range of subjects," but what moves her? What has she exceled in or pursued? What does she enjoy doing? Since this letter lacks impactful language, specific examples, and insightful personal details, itstays on the surfaceand reads like a generic form letter. This kind of letter won't stand out to admissions officers, and it doesn't suggest that June and her counselor had a familiar relationship. Admissions officers may not pay much attention to this letter, which is a serious drawback compared to another student's application with a glowing counselor rec. Another type of bad recommendation letter that comes off as impersonal is one that predominantlyreports facts and figures.While it may use more positive language, like in the following example, it still comes off as distant and unsupported by anything beyond the student's resume. Bad Recommendation #2:The Resume-Repeating Letter This next example may be complimentary, but notice how it mostly justturns the bulletpoints on the student's resume into full sentences.This type of letter could be written by anyone with a copy of Ben's academic and extracurricular record. Dear Admissions Committee, It's my pleasure to recommend Ben for admission to your undergraduate program. I've gotten to know Ben over the past four years as his school counselor. Having earned a 3.8 GPA, he has risen to the top 20% of his class. His excellence in academics and involvement in a number of clubs and sports has made him an asset to our school community. As a member of the National Honors Society, Ben has achieved strong grades throughout high school in a range of classes, including AP classes in World History, Chemistry, and French. As part of his community service, Ben helps other students improve their grades and study skills with one on one tutoring after school in the library. While Ben's a strong, hard-working student, he also achieves outside of the classroom. Ben has played on the soccer team since freshman year, earning the title of Most Valuable Player in th grade. While practice and games keep him busy, he is also active in French Club. A self-described francophile, Ben has won the French language award two years in a row and practiced his language skills on the class trip to France in 2013. After returning from the trip, he presented photographs at a show at the local library and won 2nd place for Best Landscape. All this while working part-time as a cashier at a local bookstore sophomore and junior year. Ben impresses everyone he knows with his accomplishments. I'm confident that he will continue to excel in college. He has my strong recommendation. For any further information, please feel free to contact me atjustthefacts@gmail.com. Sincerely, Mr. Sencillo Overall, I would say this letter leaves a better impression than the first one. At least it can't be applied to almost any other student. But it still falls short on a number of fronts. Let's break down exactly how this letter misses the mark. The Break Down This letter leaves a better impression than the initial generic one, but it doesn't go beyond what Bendoesto reveal who Benis.Admissions officers want to get a deeper glimpse into thecharacterof each applicant. They already know what a student does based on his application. They're hoping the recommendation will illuminate why he's made the choices that he has. A recommender could shed light on this by discussing a student'svalues, motivations, goals, and strengths. In this letter, Ben seems to have a special affinity for French culture and language. He also enjoys photography. Tomake the letter more personal,the counselor could talk about how Ben became a "francophile" and what this may mean for his future study and profession. Does he consider himself an artist? Does he love landscape photography as a way to express his admiration of the great outdoors? Ben sounds like an interesting, dynamic individual, but this letterleaves the reader wanting more.It should fill in the blanks and give a more holistic vision of Ben as a student and person. Someone reading this letter should have a much clearer sense of who Ben is, even without meeting him in person. One easy way to see that a letter probably has too much data and not enough real, deep assessment is by looking for numbers. Ben's relatively short letter includes a lot of numbers: 3.8 GPA, top 20%, th grade, 2013, 2nd place, for instance. These come off as data points. While they're accurate, theyconvey technical informationrather than meaningful examples of Ben's character. To truly communicate a holistic assessment of an applicant, a letter shouldgo beyond the facts.This next example actually has the opposite problem. It describes the candidate with glowing adjectives, but offers little to no evidence to back up its complimentary assessment. This writer seems to want admissions officers to just take her word for it. We're going to need to see some examples of your work. Bad Recommendation #3:The "Just Take My Word for It" Letter This letter uses more specific, powerful language than the first two to endorse the student. However, itgives few examplesto illustrate its points. Just as students need to dig below the surface in their personal essays, recommenders should give meaningful examples in their letters. This letter merely describes, when it also needs to demonstrate. Dear Admissions Committee, It is my pleasure to recommend Gina for admission to your college. As her school counselor for the past four years, I've watched Gina grow into a mature, compassionate, and dynamic young woman. I'm happy to give her my highest recommendation for this exciting next chapter in her life. Gina is an intelligent and hard-working student who has impressed her teachers with her curiosity and dedication. She's especially interested in literature and poetry and contributes her writing to the school literary magazine. Gina is interested in majoring in English next year and continuing to hone her craft. In addition to being a motivated student, Gina gets along well with others and is a caring friend. She has a kind nature and genuinely cares for those around her. She never has a bad word to say about anyone and is the first to lend a helping hand in a tough situation. Gina's open-minded, amiable personality makes her an asset to classroom discussions. She works and gets along well with others and has impressive interpersonal and social skills. In closing, Gina is a caring, motivated student and friend, and she has my highest recommendation. I'm confident that she will be a great success in her college community. Please feel free to contact me with any questions. Sincerely, Ms. Honey Ms. Honey seems to think very highly of Gina. Unfortunately, her letter might not go too far in boosting Gina's chances of admission. Let's go over why it's not so effective. The Break Down This letter represents the flip side of the "resume-repeating letter" in that it'sall assessment and few facts or examples.The writer calls Gina caring, compassionate, mature, curious, and open-minded, but she gives few examples to support her characterization. The only concrete piece of information that the writer gives is that Gina likes literature and writes for the school literary magazine. The writer should provide specific stories about Gina thatillustrateher compassion, maturity, or curiosity. When was she "the first to lend a helping hand"? What does she write about for the magazine? How has she shown her counselor her impressive interpersonal skills? This letter would be a lot more memorable, not to mention believable, if it described circumstances or observations in which Ginademonstrated these personal qualities.Without them, it loses impact and meaning and pales in comparison to more specific, supported recommendation letters. Finally, this last example suggests that the counselor had a lot of reservations about recommending her student. While recommenders should present a balanced assessment, focusing on the reservations without presenting sufficient strengths wouldn't be helpful for a student's application. Bad Recommendation #4:Recommended, with Reservations Admissions officers have a lot of experience reading hundreds or thousands of recommendation letters. They can read between the lines and pick up on subtleties. If a counselor usesa lot of loaded phrases that express hesitationabout a student, without balancing them out with a student's strengths, then the letter could come off as negative overall, like in the following example: Dear Admissions Committee, I am writing to recommend Charlie for admission to your college. As his school counselor for the past four years, I've watched Charlie come a long way after a rocky freshman year. I'm confident in his potential to apply himself at college and to continue to grow as a student. Charlie is motivated to continue his education next year. He's especially interested in the sciences and is considering majoring in Biology. His th grade biology teacher noted Charlie's effort and improvement over the year. Charlie is drawn to cellular biology and has expressed interest in working in a research lab. Charlie played drums in the school band in junior year. He enjoyed performing at school concerts. This year he's recommitted himself to focusing on his academics and sharpening his study skills to prepare for the demands of college. I'm impressed with Charlie's hard work and am confident that he will continue to grow and mature in the years to come. I recommend Charlie for admission to your program. He's a hard-working student with a tremendous amount of potential. Please be in touch with any questions. Sincerely, Ms. Collins It's not necessarily a bad thing to speak to a student's potential and room to grow in a recommendation letter, but where does this example fall short? The Break Down This letter focuses almost entirely on Charlie's growth in the future, without saying very much about what he's done so far. It does suggest growth and progress on his part, but theoverall emphasisis on how much further Charlie still has to improve. Ms. Collins talks about his potential so many times without presenting much that's positive about hiscurrent strengths.Even if he has struggled academically, she could talk about his personal qualities, character, relationships with others, or involvement at the school. Because she seems like she's grasping for things to say about Charlie, this letter barely fulfills its role as arecommendation. Instead, it comes off more like a word of caution. These four examples illustrate the most common reasons why a counselor letter of recommendation could miss the mark. Besides being generic, data driven, unspecific, or full of reservations, what other features can weaken letters of recommendation for college? What Else Makes a Recommendation Letter Bad? Some other features that would drag down a recommendation letter include, It's too short.Letters should be a full page. Any shorter than this wouldn't convey enough information, and it would suggest that the recommender wasn't motivated to put much time or thought into it. It's not proofread.Errors of grammar or spelling give that same impression of carelessness and lack of investment in helping the student. It's not customized to the college or program.Actually, a lot of teachers and counselors upload the same letter to the Common Application for students to send to all their colleges. However, if a student is set on a particular program or an especially selective college, like Harvard, then the recommendation letter could be strengthened by speaking specifically to the student's fit with that program or school. Some of these issues are easy to avoid. Proofread your letters to make sure there are no grammatical errors or inaccuracies. Brainstorm before writing to make sure you have enough material to provide a full portrait of the student. Rather than listing every accomplishment a student has ever made, a stronger letterhighlights a few key interests and goalsof the student's. That way it's focused and specific. Students should share detailed "brag sheets" and talk to their counselors to make sure their counselors have all the information. They shouldshare what would go into their ideal letter, like if they want their counselor to highlight their passion for community service, poetry, or engineering. As long as both counselors and students take the time toplan,reflect, and communicate, then bad letters like the ones above can be avoided. Instead, students will get memorable, outstanding, and insightful letters of recommendation for their college applications. What's Next? Are you working with students as a school counselor or college counselor?This in depth guide goes over the steps counselors should take to produce a high quality, outstanding letter of recommendation. Do teacher recs differ from counselor recs at all?Read about what teachers should include in their reference letters for their students. Now that you've read all these examples of bad letters, take time toread the good ones.Here are examples of strong recommendation letters written by counselors and teachers (coming soon). Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:
Thursday, November 21, 2019
Structure and meaning in literary discourse Essay - 1
Structure and meaning in literary discourse - Essay Example As Robert E. Longacre declares, "a discourse revolution of some sort is shaping up in response to the demand for context and for greater explanatory power." (Longacre, 1) It is also relatable here that the current use of the term 'discourse' incorporates two areas of linguistic concern such as the analysis of dialogue and the analysis of monologue. Significantly, a workable discourse incorporates prominence and cohesion or coherence. In cohesion as well as coherence two basic components are included and they are surface structure cohesive devices and semantic and lexical coherence. The pre-eminence of a plot as a coherence device in a narrative has been generally recognised. Plot may be comprehended as notional structure of narrative discourse and there is correspondence between notional structural features and the surface structure. Embedded discourse has been a significant tool used in the plot and peak pf a literary piece in order to encode the inciting moments and developing conf licts in the notional structure as surface structure episodes. Charles Dickens' celebrated novel A Tale of two Cities has significantly several examples of embedded discourses and the novel marks the climax as well as the denigration as peak in its surface structure. ... both the climax and the denouncement as peak and peak' in its surface structure." (Longacre, 38-39) Therefore, there are several examples of embedded discourses in A Tale of two Cities and they relate to each other and integrate into the entire novel. The marking of surface structure peak has great implication in the literary discourse and it is important to recognise peak when embedded discourse is existent. There are several methods of embedded discourse like rhetoric underlining, concentration of participants, heightened vividness, change of pace etc. In rhetorical underlining, the narrator uses extra words when he wishes to keep the important pint of the story. Parallelism, paraphrase, and tautologies are some of the tools employed. The crowded stage has been recognised as the feature of peak. The notional structure climax or peak can be evidently found out in the novel A Tale of two Cities in the second trial of Charles Darnay. Heightened vividness is a major method which results from a nominal-verbal balance by way of tense shift. In the novel A Tale of two Cities one clearly finds a tense shift in one of the most important moments of the story. Thus, there is a tense shift to present tense in the novel following the trial a nd arrest of Sidney Carton instead of Charles Darney. The shift of the tense has importance in the story's development. The tense shift "adds vividness and excitement andmarks a peak' which encodes part of the notional structure denouncement of the story." (Longacre 40-1) Therefore, one may distinguish peak or climax from peak' or denouncement in the surface structure of the novel A Tale of two Cities. Change of pace is another method used by the literary discourse and its main devices are difference in the constructions and difference in
Tuesday, November 19, 2019
Education - Diversity and Inclusion Essay Example | Topics and Well Written Essays - 1000 words
Education - Diversity and Inclusion - Essay Example It will also influence how different stakeholders ââ¬â parents, teachers, students, administrators, and central office personnel ââ¬â act and are held accountable. Culture describes the things people create to help them live effectively in their world: language, gestures, tools, rituals, ceremonies, and music are good examples. So are art, music, and fashion. By developing these things in unique ways, people and groups create cultures and cultural identity (Queensland Government, 2008). Multicultural education seeks to reconcile the good things about cultural identity (unity, history, protocol, mutuality of goals) with the sometimes bad things about cultural identity (fear of different groups, resultant hostility, violence, and other poor treatment). Banks and Banks (1995) explain that multicultural education wants to provide a level field of opportunity for all students, from all racial, ethnic, social, and cultural backgrounds. It recognizes and embraces a pluralistic society, and teaches students skills they need to operate effectively in such a society. It recognizes groups that have been marginalized in the past, and challenges established ideas, theories, and content from traditional disciplines. Multicultural education can help address cultural differences and biases in our schools. This is because of its far scope: Gomez (1991) calls multicultural education ââ¬Å"a perspective rather than a curriculum.â⬠He implores teachers to consider studentsââ¬â¢ cultural backgrounds and to explore and refine their own thinking about cultural groups. Gomez suggests helping school members learn to identify when someone from a cultural group is being victimized because of their membership there. Enhancing the self-concept of members of cultural groups is important. Members of these groups must believe that cultural differences do not make them less valuable as members of the school community (Gomez, 1991). Also, attempts must be
Sunday, November 17, 2019
Chapter one Essay Example for Free
Chapter one Essay The balanced scorecard was developed by Kaplan and Norton in the 1990s, according to published reports approximately 50% of fortune 1000 corporations have implemented the BSC system of business management. This discourse will examine the balance scorecard (BSC) business module and its potential fit on Pepsi Saudi Arabia. It will critically analyze the core elements of BSC, and why it could serve as the primary operating business engine for Pepsi corp of Saudi Arabia. This paper will reference data from other companies thatà have adopted the BSC to evaluate the potential financial and operational advantage that Pepsi Saudi would stand to gain by using BSC. Even though there are inherent shortcomings in the BSC system of management, the paper will seek confirmation by using empirical findings and reports from other organizations that have already embraced BSC, Pepsi Saudi ought to benefit immensely from the system when it is fully implemented. INTRODUCTION: The Balanced Scorecard (BSC) was developed by Kaplan and Norton in the 1990s, ità is a management system designed to measure the entire performance of a company by measuring all relevant angles of the companyââ¬â¢s operations. BSC requires the company to retain its core financial measurement, but it goes further and expands the measurement to other important business areas. The BSC looks at the entire business from four perspectives, the customer perspective, financial perspective, the internal business process and the learning and growth perspective. It collects and analyzes data relevant to the company. And it helps managers to get clearer more meaningful picture of their company, which in turn enables them to plan, improve and execute operational goals. The objective of this paper is to advocate the adaptation of BSC by Pepsi Saudi. The strength and economic advantages of BSC and why it would be beneficial to Pepsi Saudi will be extensively discussed in this presentation. PEPSI SAUDI ARABIA: The Pepsi company of Saudi Arabia is comprised of two key divisions based on the western region of the country, one the Saudi International Project Company (SIPCO)à and the other is Saudi Fruit Juice and Beverage Industry (SFJBI). This paper will look at this merger and how it could use the BSC methodology to elevate its entire operation and increase its profit margin. BALANCE SCORECARD (BSC). Developed in the 1990s by Kaplan and Norton, balanced scorecard is a business management system that uses measurement to verify strategic plans. It tries to align business operations to the strategies of the business, by measuring the performance of the business in relations to its goals, usually for a given time period. It relies largelyà on the premise that a business principle or a business function that could be measured could also be improved upon. ââ¬Å"What gets measured gets doneâ⬠. If a company can establish a measurement system to analyze its performance, then that company can find a way to improve on its performance based on the result of the measurement. Experts generally agree that the companies that take the time to measure their own performance usually does better than the companies who do no possess the tools of measurement. Based on the outcome of a business measurement BSC encouragesà managers to prioritize their efforts. The BSC does not focus on financial measurements alone, because financial measurement alone can not reveal all the important data needed for long term performance. The balanced scorecard incorporates such business elements based on the customers needs, employees, technology, and other critical elements that could help the company emerge stronger in the future. Essentially BSC takes stock of the whole business. It uses the ââ¬Å"feedback loopâ⬠to pinpoint all problematic areas and then it develops solutionsà for them. Managers and employees can then learn from those points that had been identified by the loop. It looks at the companyââ¬â¢s current position then initiates the necessary strategies for correction. It uses learning, technical innovations and appropriate behavioral shifts and cultural identities to accommodate essential actions for the benefit of the company. BSC also sets aside time to study the applications that have been implemented, and then analyzes the results for effectiveness of those mechanisms or lack of effectiveness.
Thursday, November 14, 2019
Slow Food Essay -- Nutrition
The trend of the Slow Food Movement has existed since the 1970ââ¬â¢s but has recently been thrusted into the fore front of prominent world issues as the cause and remedy of environmental challenges, local economic circumstances, and the complexities with social norms. The Slow Food Movement can be considered a counter-trend to Fast food. It was created in response to the augmentation of fast food a culture, the diminishment of people caring where the food comes from, and the diminishment of local food traditions. After a close examination of these factors, a prediction is made of the future trends of Slow Food Movement, and how the Slow Movement concept will evolve to become a part of everyday life. The Oxford American Dictionary defines trends as ââ¬Å"a general tendency or inclination, the general direction in which something tends to moveâ⬠(1999) A trend analysis is defined as an examination of a trend to identify its nature, causes, speed of development, and potential impacts (Cornish, 2001, p.78). Trends at times arise as a response to other trends. The same deduction can be made about food trends. For example when the Atkins diet was popular, retailers responded with low carbohydrate food options. In 2006, Burger King offered bunless burgers wrapped in lettuce, to appeal to the dieters embracing a low, or no carbohydrate lifestyle. Additional fast food restaurants including Arbys, Hardees, Carlââ¬â¢s Junior, and Subway followed suit with bunless options. While the trend of no or low carbohydrate diets have diminished the low carbohydrate options continue to be available upon request. The trend illustrates the affects trends have on each other. The Slow Food Movement has similar roots of establishment. The Slow Food Movement can be... ...ustry's Parade toward Low-Carb Menu Items. . Knight Ridder Tribune Business News 1(1), Retrieved Jun. 10, 2011, from from ProQuest Newsstand. (Document ID: 524271311). Schneider, S. (2008). Good, Clean, Fair: The Rhetoric of the Slow Food Movement. College English, 70 (4), pp. 384-402. Slow Food International. 1989. Slow Food Manifesto Retrieved from http://www.slowfood.com/international/2/our-philosophy "Trend n. & v." The Oxford American Dictionary of Current English. Oxford University Press, 1999. Oxford Reference Online. Oxford University Press. August 2011 US Department of Agriculture, Economic Research Service. 2008. U.S. Fertilizer Use and Price. Data set. Available atWeb site http://www.ers.usda.gov/Data/FertilizerUse/ (accessed 11 June 2011).
Tuesday, November 12, 2019
Byronic Hero
Byronic Hero ââ¬â Romantic Hero ââ¬â Tragic Hero ââ¬â Anti-Hero During the Romantic Era, a hybrid of the Romantic Hero evolved out of the writings of Lord Byron and the combination tragic hero/romantic hero/anti hero characterization of many of the protagonists in Gothic Novels. Frankenstein is considered one of the Gothic Novels that developed out the the Romantic Era. The ââ¬Å"heroesâ⬠in Frankenstein could fit into the Byronic Hero category or be classified as Romantic, Tragic, or Anti Heroes.Lady Caroline Lamb, a former lover of Lord Byronââ¬â¢s called him ââ¬Å"mad, bad, and dangerous to know. â⬠This epitaph stuck as a way to describe a Byronic Hero in literature as well. See if Victor Frankenstein fits the description of the Byronic Hero or if he embodies more of the traits of the other heroes. What about Captain Walton and the Monster? Characteristics of The Byronic Hero: â⬠¢ high level of intelligence and perception â⬠¢ cunning and able to adapt â⬠¢ sophisticated and educated â⬠¢ self-critical and introspective mysterious, magnetic and charismatic â⬠¢ struggling with integrity â⬠¢ power of seduction and sexual attraction â⬠¢ social and sexual dominance â⬠¢ emotional conflicts, bipolar tendencies, or moodiness â⬠¢ a distaste for social institutions and norms â⬠¢ being an exile, an outcast, or an outlaw â⬠¢ ââ¬Å"darkâ⬠attributes not normally associated with a hero â⬠¢ disrespect of rank and privilege â⬠¢ a troubled past â⬠¢ cynicism â⬠¢ arrogance â⬠¢ self-destructive behavior Characteristics of The Romantic Hero: Birth and class are unimportant: the individual transcends society â⬠¢ The battle is internal: it is a psychological war won by the ââ¬Å"courage to be meâ⬠â⬠¢ Moral codes are eccentricââ¬âheroes make their own rules â⬠¢ Passions are outside of individual control â⬠¢ Self knowledge is valued more than physical strength o r endurance (physical courage is de-valued) â⬠¢ The hero is moody, isolated, and introspective â⬠¢ Loyalty is to a particular project and to a community of like-minded others Characteristics of The Tragic Hero: â⬠¢ has strong extraordinary character of noble birth (aristocrat or royalty) â⬠¢ possesses a flaw in character which is his or her weakness â⬠¢ Great Weakness (obsession, lust, greed, desire) leads to ultimate downfall â⬠¢ has a moment of Tragic Choice which spirals into the downfall of hero â⬠¢ Downfall always includes death in a traditional tragedy â⬠¢ Downfall also brings about far-reaching catastrophe: many deaths, downfall of family, kingdom or society â⬠¢ Tragic Hero has potential to turn into an Anti-Hero Characteristics of The Anti-hero â⬠¢ foil to the mission or life of the hero possesses a sharp mind or cunning nature â⬠¢ often possesses superhuman strength or power â⬠¢ may be profoundly evil â⬠¢ may be misunderst ood and have potential for good â⬠¢ may have been wronged and bent on revenge â⬠¢ may elicit no sympathy from reader â⬠¢ may elicit some sympathy from reader â⬠¢ may possess strong ambition to succeed or desire for power â⬠¢ lives on fringes of society â⬠¢ may be considered ugly or unattractive or possesses/obtained some physical scar, deformity or imperfection that may have lead to their evil behavior
Sunday, November 10, 2019
Gender stereo type Essay
Gender stereo type is one of the problems facing gender issues in the world. Women performance in any science or mathematical subject has become wanting. This research paper undertakes to study gender stereotype in classrooms. The performance of mathematics will be looked at. This research paper undertakes to find out gender stereotypes as are in existence in regular classrooms and the conceptions of the same. This is a crucial research question for all students and teachers especially those involved in gender issues. Performance in classroom among women has been affect by the view of women themselves. Gender stereotype has been there for ages especially when the female and male find themselves in the same environment where their abilities are bound to be tested and a classroom is inevitably one of them. Gender stereotype Introduction Mostly ones performance in the classroom determines oneââ¬â¢s area of specialization and this researcher set out to establish how gender issues are in relation to the classroom achievements. Women are said to have a preference for arts which are less challenging while men go for the mathematics which is tougher. The division does not end there because men are known to get involved in tough games too like wrestling for their leisure time while their female counterparts go for easy activities like picnics for their recreation time. Gender distinctions in the classroom come along way from the way the boys are brought up knowing that they are cut for the challenging careers ââ¬â soldiers, pilots scientists while the girls are given the notion that they must always be neat and clean thus they opt for career prospects that can enable them to beââ¬â¢ ladishââ¬â¢ ââ¬â secretarial jobs, nursing and utmost teaching arts. The war in the classroom is a conspicuous one as the boys openly live out the unnecessary arts and concentrates on the mathematics and science as a way of showing then macho as the tough gender. In a class the popular men are the oneââ¬â¢s who have made great achievements like being the football captain or the best athlete while a lady wins by just being smart and showing the classic manners expected of a classic lady and the classroom feats come second or not at all. This research sets out to get an in look to this speculations which have always been there surrounding this subject to establish the truth behind it. The classroom stands out like a tornado that waits to explode and reveal its inner making when put in a stereotype context because the classes components are a people who are striving for a common goal but using different elements to get there ââ¬â the choices made are done differently depending on the gender of the student in question. At least that is the mindset of most people regarding the classroom and this topic. Statement of the problem. I chose this topic for the research because it directly affects the performance of students and how they relate in regular classrooms. The studentââ¬â¢s behavior, performance future ambitions and targets are determined by the perceptions of the gender they belong to. If a student creates a bad perception toward something because of her gender, then the future will be affected. However 3the removal of gender stereotype will set good goals that will create good future targets. There is a relationship between gender stereotypes in performance of some subjects on performance of subjects in class at large. When a student undertakes to create in her mind a mentality of gender stereotypes it becomes hard for him or her learn new things, new concepts, get new challenges, encounter obstacles, learn how to solve problems, learn to be independent and all these will enable to performance level a student to improve. Without gender stereotype a student will be confident and will learn more on his own. Objectives This research on gender stereotype in the classroom is a paper that is meant to clear the air on whether actually there gender related distinctions in the classroom. The extent at which the topic is popular in relation to the classroom will be delved in to and a solid finding brought forward by doing a research study in this institution. Determiners of the presence of the gender divisions shall be sought and the reasons behind these factors will be acknowledged at the end of this paper. The gender stereotype is a wide topic that brings with a list of implications; there is a need to establish whether itââ¬â¢s actually there in the classroom and its significances. This topic has affected the classroom and there is need to know whether positively or negatively. This topic is reference to women widely assumed stand about the arts and mathematics in the classroom, women are said to prefer arts while mathematics are left for men to it as an expression of their masculinity to show their strength. To establish the magnitude of its effect a thorough research would be necessary through interviewing women on their opinions regarding this topic and the end of the case study. This research does not have an objective to discuss feminism in the classroom but its out to establish the gender differences in picking subjects of study at school and go behind the issue to learn why the gender stereotype in the classroom is their and at what depth has it influenced the decisions made in the classroom by women. This research lays down the issues that are there about women and classrooms when it comes to making the choice of subjects they want to study ââ¬â sciences and arts ââ¬â with mathematics as the most conspicuous science in question. Research questions. Does gender stereo type really exist in the classroom or is it an assumption that has always been there? What are the causes of the gender distinctions in the classroom? What are the effects of the gender related divisions in the classroom? Is the gender stereotype here to stay in the classroom? Methodology There are two methods of research/ data collection in research papers: that is quantitative and qualitative. Quantitative method is applicable where the problem is known, the problem is based on theories and can be measured in numbers. The analysis can be done on tables, graphs, pie charts, gnat charts and other statistical theories and it relies on assumptions. There are a number of methods which are under quantitative methods. These include surveys, experiments and quasi experiment. Qualitative method is different from quantitative because it is used to measure human feelings, attitude and perception. The data for this research has been obtained from the ten articles forwarded. Key words. Social category, mathematics attitudes and women. A study was done on women, twenty in number with their ages ranging between 20 ââ¬â 58 years with a mean age of 23 years. Literature review Introduction All the nine studies showed similar results that the personal, attitude of women in the classroom towards academic activities in the areas of arts and mathematics can be affected by gender categories with only one citing completion as the boost to a positive attitude towards mathematics. Gender stereotype Women who were associated with a clear conscious of being female express a greater liking for the arts while those who were associated with the male category did not connect with the arts and went for mathematics. The womenââ¬â¢s attitude were based on their preferences and not influenced by other peopleââ¬â¢s choice. Murphy. M. C. , Steele C. M. and James J. Gross J. J. (2007) in their article they argue that the influence of the social category has not been established and is not is not easier to pin point the extent at which women attitude could change in a stereotype way using the stereotype category. They further argue that it clear that the changes in attitude among women are due to the stereotype reasoning about womenââ¬â¢s ability in relation to menââ¬â¢s ability or a combination of both. Guimond S. and lydie Roussel L. (2001) have added that based on gender identity establishment it can equally affect womenââ¬â¢s attitude towards mathematics: women who are made aware of their identity preferred arts while the other ones associated with male gender went for mathematics. Their choices were based on their own personal perceptions without an outward influence from other people who had similar perceptions to theirs. Another study was done by measuring the womenââ¬â¢s hidden attitude towards arts and mathematics after reminding them of their gender identity or neutral identity. The results still showed that womenââ¬â¢s attitude towards arts and mathematics was more stereotype- consistent when they were associated with the category female or the gender identity.
Thursday, November 7, 2019
Sterilization in Nazi Germany
Sterilization in Nazi Germany In the 1930s, the Nazis introduced a massive, compulsory sterilization of a large segment of the German population. What could cause the Germans to do this after having already lost a large segment of their population during World War I? Why would the German people let this happen? The Concept of The Volk As social Darwinism and nationalism merged during the early twentieth century, the concept of the Volk was established. Quickly, the idea of the Volk extended to various biological analogies and was shaped by the contemporary beliefs of heredity. Especially in the 1920s, analogies of the German Volk (or German people) began surfacing, describing the German Volk as a biological entity or body. With this concept of the German people as one biological body, many believed that sincere care was needed to keep the body of the Volk healthy. An easy extension of this thought process was if there was something unhealthy within the Volk or something that could harm it, it should be dealt with. Individuals within the biological body became secondary to the needs and importance of the Volk. Eugenics and Racial Categorization Since eugenics and racial categorization were in the forefront of modern science during the early twentieth century, the hereditary needs of the Volk were deemed of significant importance. After the First World War ended, the Germans with the best genes were thought to have been killed in the war while those with the worst genes did not fight and could now easily propagate.1 Considering the new belief that the body of the Volk was more important than individual rights and needs, the state had the authority to do whatever necessary to help the Volk. Sterilization Laws in Pre-war Germany The Germans were not the creators nor the first to implement governmentally sanctioned forced sterilization. The United States, for instance, had already enacted sterilization laws in half its states by the 1920s which included forced sterilization of the criminally insane as well as others. The first German sterilization law was enacted on July 14, 1933 - only six months after Hitler became Chancellor. The Law for the Prevention of Genetically Diseased Offspring (the Sterilization Law) allowed the forced sterilization for anyone suffering from genetic blindness, hereditary deafness, manic depression, schizophrenia, epilepsy, congenital feeblemindedness, Huntingtons chorea (a brain disorder), and alcoholism. The Process of Sterilization Doctors were required to register their patients with genetic illness to a health officer as well as petition for the sterilization of their patients who qualified under the Sterilization Law. These petitions were reviewed and decided by a three-member panel in the Hereditary Health Courts. The three-member panel was made up of two doctors and a judge. In the case of insane asylums, the director or doctor who made the petition also often served on the panels that made the decision whether or not to sterilize them.2 The courts often made their decision solely on the basis of the petition and perhaps a few testimonies. Usually, the appearance of the patient was not required during this process. Once the decision to sterilize had been made (90 percent of the petitions that made it to the courts in 1934 ended up with the result of sterilization) the doctor that had petitioned for the sterilization was required to inform the patient of the operation.3 The patient was told that there would be no deleterious consequences.4 Police force was often needed to bring the patient to the operating table. The operation itself consisted of ligation of the fallopian tubes in women and a vasectomy for men. Klara Nowak was forcibly sterilized in 1941. In a 1991 interview, she described what effects the operation still had on her life. Well, I still have many complaints as a result of it. There were complications with every operation I have had since. I had to take early retirement at the age of fifty-two - and the psychological pressure has always remained. When nowadays my neighbors, older ladies, tell me about their grandchildren and great-grandchildren, this hurts bitterly, because I do not have any children or grandchildren, because I am on my own, and I have to cope without anyones help.5 Who Was Sterilized? Asylum inmates consisted of thirty to forty percent of those sterilized. The main reason for sterilization was so that the hereditary illnesses could not be passed onà inà offspring, thus contaminating the Volks gene pool. Since asylum inmates were locked away from society, most of them had a relatively small chance of reproducing. The main target of the sterilization program were those people with a slight hereditary illness and who were at an age of being able to reproduce. Since these people were among society, they were deemed the most dangerous. Since slight hereditary illness is rather ambiguous and the category feebleminded is extremely ambiguous, some people were sterilized for theirà asocialà or anti-Nazi beliefs and behavior. The belief in stopping hereditary illnesses soon expanded to include all the people within the east whom Hitlerà wanted eliminated. If these people were sterilized, the theory went, they could provide a temporaryà workforceà as well as slowly create Lebensraum (room to live for the German Volk). Since the Nazis were now thinking of sterilizing millions of people, faster, non-surgical ways to sterilize were needed. Inhuman Nazi Experiments The usual operation for sterilizing women had a relatively long recovery period - usually between a week and fourteen days. The Nazis wanted a faster and perhaps unnoticeable way to sterilize millions. New ideas emerged and camp prisoners at Auschwitz and at Ravensbrà ¼ck were used to test the various new methods of sterilization. Drugs were given. Carbon dioxide was injected. Radiation and X-rays were administered. The Lasting Effects of Nazi Atrocity By 1945, the Nazis had sterilized an estimated 300,000 to 450,000 people. Some of these people soon after their sterilization also were victims of the Nazi euthanasia program. While many others were forced to live with this feeling of loss of rights and invasion of their persons as well as a future of knowing that they would never be able to have children. Notes 1. Robert Jay Lifton,à The Nazi Doctors: Medical Killing and the Psychology of Genocideà (New York, 1986) p. 47.2. Michael Burleigh,à Death and Deliverance: Euthanasia in Germany 1900-1945à (New York, 1995) p. 56.3. Lifton,à Nazi Doctorsà p. 27.4. Burleigh,à Deathà p. 56.5. Klara Nowak as cited in Burleigh,à Deathà p. 58. Bibliography Annas, George J.à andà Michael A. Grodin.à The Nazi Doctors and the Nuremberg Code: Human Rights in Human Experimentation. New York, 1992. Burleigh, Michael.à Death and Deliverance: Euthanasia in Germany 1900-1945. New York, 1995. Lifton, Robert Jay.à The Nazi Doctors: Medical Killing and the Psychology of Genocide. New York, 1986.
Tuesday, November 5, 2019
Powerful Ways to Open a Class Presentation
Powerful Ways to Open a Class Presentation Powerful Ways to Open a Class Presentation Many academic institutions require students to submit a slideshow presentation and discuss a topic in front of a group of people. The purpose is to help students improve verbal communication skills while providing information to several people in a single setting. While grading this project depends solely on the professor, a student who is able to deliver an informative and engaging presentation to the class has a better chance of getting a good grade. First impressions are key; the speaker sets the tone of the discussion. Audience members decide in the first minute whether they want to listen. To attract and maintain listener interest, here are powerful ways to open an introduction: Tell a joke. Start things on a positive note by making a non-offensive joke and engage your listeners. Propose a problem. To get attention, start by stating a current problem that most people can relate to and tie it into your discussion. Share a quotation. Choose a quotation from an important figure that relates to your topic. Recite it in a clear, modulated tone. Ask for a response. Start a discussion by asking a question like ââ¬Å"How often do you use the Internet?â⬠This question provides your audience the opportunity to participate before you continue the presentation. This also encourages them to later ask questions. Catch listeners off-guard. A radical statement or command can surprise people. For instance, if you are presenting a topic about conformity, first ask everyone to stand up. Then, ask why they did so. This opens the topic in an unexpected and unique manner. Tell a story. A personal anecdote or a tale can be used to set the tone of a presentation. Keep it brief and omit unnecessary details. This, ideally, helps listeners connect to you and your topic as they listen. Use a visual aid. When you begin your slideshow, allow your audience to comment on a photo or a video in the presentation to establish participation from the beginning. Choose the technique that works best for you when introducing your topic of discussion to the class. A slideshow presentation relies on both the careful construction of the conversation and its delivery. Capturing your listenersââ¬â¢ attention makes the presentation more likely to be active and engaging. No matter how interesting your topic, you may lose audience interest if you donââ¬â¢t make an effort to captivate them at the start. in Ontario provides a variety of services for all your academic needs. We are a team of professional writers who can help with presentations, including PowerPoint. Your slideshow will meet academic standards and save you time to practice your delivery.
Sunday, November 3, 2019
Financial Managerial Principles Essay Example | Topics and Well Written Essays - 500 words - 1
Financial Managerial Principles - Essay Example It shows how P&G has been performing above than the average S&P 500 index over past years and benefiting its shareholders with higher than the average index returns. The graph assumes that a $100 amount was invested, one in P&G and other in S&P 500 index. It can easily be seen that except for 3 years (1999, 2000 and 2001) during the period, P&G return has been above average which shows the soundness of its financial and operational performance which has enabled it to transfer the benefits to its shareholders in the form of valuable returns. With lowering debt to Asset ratio and increasing current ratio, the company is directed towards lowering its risk perceived by shareholders while at the same time improving its ability to pay off its operational liabilities accrued due to revenue expenditure. Net earnings are also on the rise showing that more and more part of their income will be given to shareholders. Since the dividend payout ration is something around 40 percent it means that with rising net income the shareholdersââ¬â¢ cut will also increase. Companyââ¬â¢s research and development expenditure are at the ever highest, showing that the company is expected to increase customer satisfaction by offering them innovative and unique solutions to their day to day needs in the form of better and improved products. This will increase customer loyalty and brand preference among customers which will result in increase in companyââ¬â¢s value which is a primary concern for a shareholder. The last five year annual growth rate is 10.63 % (Procter & Gamble, 2007) which is good news for investors who relies on dividend payment as a source of their earnings such as retirees. Since these are the type of investors who cannot wait to realize capital gains. They use dividends from the stock investment as a source of earnings. Opportunities are
Thursday, October 31, 2019
He Nurse' Responsibility in the Prevention of Medication Errors Essay
He Nurse' Responsibility in the Prevention of Medication Errors - Essay Example It is estimated that, at least one in ten inpatients have faced an incident of medication error, leading to severe injuries. Nurses have a very critical responsibility in the identification, reduction, and prevention of any foreseeable medical risks in hospital settings and other environment of medical care. To counter the increasing cases of medical errors, nurses and other practitioners should view every medical error as a complex system failure rather than an individual failure. As a result, effort towards the development of defenses to eradicate errors is more likely to advance patient safety rather than blaming individual responsibility. Medication errors entail preventable events (harm or death) caused by inappropriate medication or treatment procedures. Introduction The recent medical errors not only cost individual lives and health but also have a very extraneous financial burden that ranges from 21 billion to 37 billion dollars every year. Frequent medical errors lead to a r eduction in the level of satisfaction and trust in nurses and the entire healthcare system by the society. Safety concerns among patients constitute the main cause for patients seeking alternative care. Health practitioners have the responsibility of complying with the five main rights to safe medication, right route, right patient, right drugs, and right time. As stated by Ball (2010), in 2010, there are between 78 000 to 120, 000 reported cases of deaths caused by preventable and unnecessary medical errors annually. Additionally, thousands of inpatients are affected by nonfatal medical errors. Medication errors also lead to psychological and physical errors among the affected patients. Nurses have an incredibly decisive role in reducing cases of medication errors. They have the responsibility of ensuring that other health professionals do not make unnecessary mistakes and that they too do not make obvious mistakes. Thesis Statement The main role of any health professional is to pr otect and improve patientsââ¬â¢ health. Nurses have the key responsibility of reducing cases of medication errors in health sectors. They have the mandate of utilizing all the available resources, strategies, and mechanisms to mitigate increased deaths and harm caused by medication errors. The cooperation between all involved players in the health sector can record significant improvement in-patient health Owing to increased deaths and physical injury caused by nursesââ¬â¢ medication errors, nurses have come up with a variety of strategies and measures to counter the alarming death rate. At present, there are several suitable methods for reducing the impact of medication errors. For starter, drug selection is extremely crucial especially among vulnerable people in the society. Nurses should avoid ordering drugs on Beers Criteria for patients who are 65 years and above. The Beers Criteria points out the drugs that should be avoided by aged patients who have a specified medical condition. The use of trailing zero after decimal in a dosage is another core reason for medication error. For instance, it is possible for health practitioners to misinterpret 1.0g with 10 g in the situation where the decimal is not legible. According to the existing medication regulations, zero is
Tuesday, October 29, 2019
Where Are You Going, Where Have You Been Essay Example | Topics and Well Written Essays - 750 words - 1
Where Are You Going, Where Have You Been - Essay Example The story describes Connie as a young and beautiful girl who grows up in the Suburbia in the years between 1960. During this period, the author describes there were few beautiful girls who would be determined to expose their beauty to the entire society. Although the young girls were beautiful, most of the parents opted for their daughter to remain indoors. Joyce Carol Oates the author of the story, ââ¬Å"Where Are You Going, Where Have You Beenâ⬠illustrates that since Connie was young, she spend most of her time in front of a mirror confirming her beauty. This made Connieââ¬â¢s mother irritates and pissed off since her daughter was wasting time in confirming her beauty instead of concentrating on other life aspects (Oates 1). At some point, the author, Joyce quotes in the story ââ¬Å"Where Are You Going, Where Have You Beenâ⬠that, ââ¬Å"stop wasting time and gawking at yourself, who do you think you are, you think your prettyâ⬠. Joyce identifies that the mother was provoked with the number of times her daughter wasted time in confirming and bragging her beauty. Connie also had an elder sister, June but she was not as beautiful as the young and attractive Connie appeared. Although June was the eldest of the two, one would mistake Connie to be the first-born. June was older at the age of twenty-four and still lived with the parents. She worked in a high school as the secretary and saved the maximum money she could to rescue the family (Oates 4). June was innocent and never made any trouble to the family as Connie did to the rest of the family. June always listen to her motherââ¬â¢s words and followed every instruction given. This was totally contrary to the sister, Connie, who decides to listen to the friends. In the story, ââ¬Å"Where Are You Going, Where Have You Beenâ⬠, the author, Joyce identifies that Connie continued with her trends and even started going out with friends. This made the situation even worse after she was introduced to
Sunday, October 27, 2019
Controversy And Criticism At The Nestle Company Commerce Essay
Controversy And Criticism At The Nestle Company Commerce Essay In past ten years Nestlà © Company was accused by many of experts and organisations around the world for unethical business practices in the way the company does its business, the company was involved in serious boycotts which ruined the company overall reputation in past years. In this essay we have discussed and analysis some of the most serious Nestlà © unethical business practices (Phdinparenting, 2010). One of the most critical issues that Nestlà © has been criticised for during past 15 years is the promotion of the use of infant formula to mothers across the world. Many believe that Nestlà © strategy for promoting its infant formula was misleading and harmful that violates both International Code of Marketing of Breast milk Substitutes and WHO Code regulating the marketing of breast milk substitutes (Mcspotlight, 2002). Nestlà ©s marketing campaign encouraged mothers across the world for bottle feeding instead of breast feeding, they used free sample to pursue this mission in addition Nestlà © implies that malnourished mothers and mothers with twins have not the ability to Breastfeed their child, despite many international health organisations claimed that there is no evidence to support this statement which could put both the mothers and babies life in danger (Corporatewatch, 2003). There have been numerous reports of direct advertisement targeting mothers across the world in countries such as Malaysia, South Africa and Ireland as a result advocacy groups and health organizations accused Nestlà © of unethical methods of promoting its milk and demand the company to immediately stop its marketing strategies (Mcspotlight, 2002). One of the Health organisations that criticised Nestlà © for its marketing strategy was IBFAN which believed Nestlà © is harming misleading mothers by offering them a free sample of milks as they are in hospitals, because as mothers are released from hospitals they have to continually buy Nestlà ©s formula since babies get adapted to the Nestlà ©s milk. IBFAN also claimed that Nestlà © uses humanitarian aid to create markets by offering attractive gifts and different sponsorships to influence health officials to market and promote its products by targeting young mothers who have given birth (Corporatewatch, 2003).. 2.2 Using Suppliers That Violate Human Rights Another controversy issue faced by the company during past years was using suppliers that violate human rights, in 2009 BBC reported that Nestlà © buy its milk from a farm seized from its white owners which is now owned by the wife of Zimbabwes President Robert Mugabe, they supply between 10% to 15% of Nestlà ©s local milk supply (Corporatewatch, 2003). However the company denies the proclamation and claims that the only reason they purchase their milk supply from its African supplier is to help meet the food needs of Zimbabwean consumers (BBC, 2009). 2.3 Exploiting Farmers In 2001, Nestlà © faced huge criticism for purchasing cocoa from the Ivory Coast and Ghana suppliers, which may have been produced using child slaves. An investigation by BBC showed that hundreds of children who lived in Mali, Burkina and Togo were being purchased from their parents and sent to countries such as Ivory Coast and Ghana to be used in production of coca (BBC, 2001). Most of the children who work in coca farms are ranged between 12 to 14 years old, and are forced to work 80 to 100 hours each week while they are not paid fairly, barely fed and beaten regularly (Corporatewatch, 2003). After the widespread of these reports Nestlà © Company faced huge criticism from health and labour organisations around the world to put a stop to these anti-humanities act, as a result the company did not have any choice except to express its concern over the use of child labour in coca farms to, however the company never confirmed that non of its chocolate products derived from these anti-humanities resources (Mcspotlight, 2002). 2.4 Union Busting In late 2001, labour organisations accused Nestlà © for denying its worker right; one of the countries that most of the accusation came from was Columbia, in which eight worker of the company got assassinated because they were part of food and drink labour union called SINALTRAINAL; however there have been no evidence linked Nestlà © to these assassinations. In another example involving Nestlà © union busting, in 2001 the management of Nestlà © subsidiary Comestibles La Rosa threatened the company worker that they must either renounce their union membership or they should leave the company (Corporatewatch, 2003). 2.5 Promoting Unhealthy Food Nestle was recently exposed after a report by the UK consumers association claiming that 7 out of 10 of the Nestlà ©s breakfast cereals containing the highest level of fast, sugar and salt water. The company is accused for denying the role of corporate responsibility in promoting its product to public (Corporatewatch, 2003). 2.6 Illegal Extraction of Groundwater The company was also accused for abusing and ruining water resources in Brazil and United State. In the region of Serra da mantiqueira in Brazil which is known for its vulnerable groundwater resources, Nestlà ©s over pumping action has resulted in depletion and long term damages to the region water resources (Corporatewatch, 2003). Nestlà ©s was accused because people of the Serra da mantiquira believ that the company action has changed the taste of their drinking water and also the over pumping has caused complete dry out on the main region water resources. Nestle used these water resources for its mineral water product called Pure Life bottled water (Phdinparenting, 2010). 3.0 Solae Company 3.1 Solae History Solae LLC is an international soy supplier which is based in Louis, Missouri. This company is the world leader in developing and producing innovative soy technologies, meat and other nutritional products. The company was founded in 1958 by producing just industrial soy protein products; however Solae started producing other food product (such as baked goods, meats, beverages and nutrition bars) in 1973 after DuPont and Bunge created Solae Company as a joint venture (Solae, 2010). Solar use soybean resources around the world in order to create nutritious and great-tasting ingredients including baked goods, meats, beverages and nutrition bars which are used by thousands of customers in more than 100 countries around the world. The company has approximately 2,400 employees in different parts of the world including North America, Asia, Europe and Latin America (Solae, 2010). Solaes commitment to innovation and development has resulted in production of new soy product tag along by more than 98 patent and 338 patents pending which is more than any other soy provider in the world (Solae, 2010). On 26 of March 2010, Solae Company was recognized by the Ethisphere Institute as one of the worlds most ethical companies. Each year Ethisphere Institute prepares a list of 100 companies which it believes are the most ethical companies in the world on basis of attitude and future refinement (Ethisphere, 2010). The world most ethical companies are recognize not only making statements about doing business ethically but also translating those statements into action. Solae was ranked among on of the 100 most ethical companies in the world along with giant companies like Pepsi, Nike, Ford, Xerox, Henkel and LOreal in addition the company was positioned at top 5 most ethical companies in food and beverage industry joined by Campbell, Mills and PepsiCo (Ethisphere, 2010). 4.0 Solae Ethical and Decent Practices Solae ethical and moral practices are inspired by the companys core value which mostly concentrate on what the company is and what it is stand for, Solae top executives believes the strength of the company begins with a deep commitment to ethics from the top to bottom in the company, ethical behavior is one of the core values at Solae, which is important in both the companys professional and personal lives. According to Solae officials, at Solae ethic codes are designed to make sure that each of the companies personnel are constantly upholds the companys standards and objectives. Any act that deliberately violates the law or regulation to screen non-compliance with this Code of Conducts, or company overall policy is an ethical violates (Solae code of conduct, 2010). 4.1 Safety and Health Solae Company believes that in doing business all occupational illnesses, environmental incidents and injuries are preventable and can be controlled by implementing the right business practices along with providing the best and high quality foods to consumers. The companys overall goal is zero for incidents, meaning that safety and health are one of the most important aspects of Solae Company (Solae, 2010). Every employee at Solae is responsible for acting in reliance with safety and health law which was developed to prevent any incident involving employees and other Solae personnel. Managements in each department are responsible for training, educating and motivating employees to understand and act accordingly to applicable safety and health laws. 4.2 Sustainable Practices for Society Solae core value of environmental custodiantion is a major example of the companys commitment for people in different societies. At Solae employees are expected to compete lawfully at all manners, they are also expected to protect the environment and to be a good keeper of the company operations, services and products (Ethisphere, 2010). 4.3 Environmental Practices Since the company was founded, Solae mission has been to be the preferred universal partner in the expansion and delivery of nutritional and efficient solutions for its customers, the Company is constantly committed to promise to conduct business and operations with respect and care for the Mother Nature. Since Solae main business is product of soybean resources, the company pays a great respect and attention to environmental practices which helps to keep our nature green and un harmful. At Solae managers at each corporate level are held responsible for educating, training, motivating and instructing employees to understand the important of Solaes commitment to protect environment in addition each employee at Sola company has the responsibility to meet and fulfil the terms of Health and Environment which were developed to guide each employee in pursuing the companies mission and vision (Solae code of conduct, 2010). Solaes commitment to environment is one of the core value developed by the company which has allowed the company continually improve and implement main manufacturing process and activities to reduce its impact on Mother Nature, It is believed that Solae track its activities across all manufacturing department in order to replicate successful improvement where it is needed. The company has received several awards because of its environmentally friendly business practices around the world. For example: In 2009, the company headquarter in StLous was given a LEED Green Building Certificate (Leadership in Energy and Environmental Design) for having the most energy efficient, greenest and high productive building in the region (Solae, 2010). In 2005, Solae received two awards from different non-profit organisations for reducing total energy consumed by the company by more than 10 percent and decreasing greenhouse emissions by 7.7 produce by the company (Solae, 2010). 4.4 Ethical Competition Law Practices It is believed that, Solae competes forcefully in the marketplace to best supply its customers needs and preferences. Solae Company has gain most of its reputation as a result of its Competition Laws which the company follow in most of the countries that operates, these laws are compound and can vary from country to country depending to its market place competition condition and pressure (Solae code of conduct, 2010). 4.5 Water and Energy Consumption Solae is well known around the world for its efficient water and energy consumption in compare with other companies involved in food industry. Soy uses less water than other kind of proteins such as meat, milk and eggs. In addition soy is known to be an efficient source of protein based on return amount of energy use in compare with other resources of proteins. C:UsersArmanDesktopvirtuawater.jpg C:UsersArmanDesktopenergyefficiency.jpg USDA; FAO/ UNICEF, USA Protein Advisory Group (2005) 4.6 Equal Opportunity Non Discrimination Solae Company is against any discrimination regarding any employee or new application who wants to join the group because of race, sex, age, colour, national origin, marital status, expression or ancestry (Solae, 2010). Conclusion To sum up, Core values are particularly critical in these days as we operate in markets around the world and aiming to serve customers with different needs and ideas. Obviously at Solae Company the central attention is to understand responsibilities and obligations toward individuals and environment. As experiment has shown us a companys success is pretty much dependent on ethics and moral which builds a long term reputation for both the company and industry. Unfortunately, after analyzing Nestlà ©s corporation act, clearly ethics has no place in the company long term strategy. This fact has greatly influenced companys reputation and has ruined its position in food industries around the world. As a result the concept of ethics has become one of the most important aspects of management duty. For companies as big and successful as Solae and Nestle training employees to follow ethical and social principles are key success factor and has to be observed and practice continually. Many businesses are interested in making money, and that is the bottom line or in other words they just want to be in business; on the other hand there are many businesses that making money does not mean everything to them, but doing the right thing and having responsibility and commitment toward society have far more importance. Solae has to continue its effort in practicing ethical principles in all company levels and Nestle has to change its long term strategy and pay attention to what is right and wrong.
Subscribe to:
Comments (Atom)